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Your data. Your rights. Our commitment.
This Privacy Policy describes how NamahSutra (namahsutra.com) collects, uses, stores, and protects personal information of users who visit or make purchases through our website.
The website is owned and operated by Adcuesta Media LLP, having its registered office at Tower K704, Nimbus Golden Palm, Sector 168, Noida – 201305, India.
NamahSutra is an online spiritual jewellery platform offering authentic rudraksha and gemstone jewellery to customers in India and internationally. We are committed to safeguarding your personal data and complying with all applicable data protection and privacy laws.
This Privacy Policy is published in compliance with the following applicable Indian legislation:
By accessing, browsing, or using the NamahSutra website, you confirm that you have read, understood, and agreed to this Privacy Policy in its entirety.
If you do not agree with any part of this Policy, you are advised to discontinue use of the website. Continued use of the website constitutes your unconditional consent to the collection, processing, storage, and disclosure of your information as described herein.
Please Note: This Privacy Policy should be read in conjunction with our Terms and Conditions, Shipping Policy, Return Policy, and other policies published on the NamahSutra website.
1. Device Information
When you visit our website, we automatically collect certain technical information, including:
This information helps us optimise website performance and improve user experience.
2. Order and Personal Information
When you place or attempt to place an order on NamahSutra, we collect personal information including:
Device Information and Order Information together are referred to as "Personal Information" throughout this Privacy Policy.
NamahSutra uses your Personal Information for the following purposes:
Our Commitment: We do not sell, rent, or misuse your personal data under any circumstances.
NamahSutra respects your rights with respect to your personal data. Depending on your jurisdiction, the following rights may apply to you:
To exercise any of the above rights, please contact us at support@namahsutra.com. We will respond to all valid requests within a reasonable timeframe in accordance with applicable law.
For EU/EEA residents, rights under the General Data Protection Regulation (GDPR) are also acknowledged. For all other users, we process personal information to fulfil contractual obligations and legitimate business interests under applicable Indian law.
We retain order-related and transactional information for record-keeping, accounting, and legal compliance purposes as required under applicable Indian laws, including the Companies Act, 2013 and the Income Tax Act, 1961.
If you request deletion of your personal data, we will process such requests promptly, subject to any legal obligations that require us to retain certain information for a specified period.
The NamahSutra website is intended exclusively for users who are 18 years of age or older. We do not knowingly collect, solicit, or process personal information from children below the age of 14 years.
If a parent or legal guardian becomes aware that a child under 14 has submitted personal information to us without consent, we request that they contact us immediately at support@namahsutra.com. We will take prompt steps to delete such information from our records.
This Privacy Policy and all matters arising out of or relating to it shall be governed by and construed in accordance with the laws of the Republic of India, without regard to its conflict of law provisions.
Any dispute, claim, or controversy arising out of or in connection with this Privacy Policy — including any question regarding its existence, validity, or termination — shall be subject to the exclusive jurisdiction of the competent courts located in Noida, Uttar Pradesh, India.
By using this website, you irrevocably submit to the personal jurisdiction of such courts and waive any objection to the exercise of jurisdiction over you by such courts.
The following Indian laws and regulations govern our data practices:
| Legislation | Applicability |
|---|---|
| Information Technology Act, 2000 | Governs electronic data, cybersecurity, and digital transactions in India |
| IT (Intermediaries Guidelines) Rules, 2011 | Governs due diligence requirements for online intermediaries |
| IT (Reasonable Security Practices) Rules, 2011 | Mandates security standards for handling sensitive personal data |
| Consumer Protection Act, 2019 | Protects consumer rights in e-commerce transactions |
| Indian Contract Act, 1872 | Governs contractual obligations between NamahSutra and users |
| Income Tax Act, 1961 | Governs financial record retention obligations |
We may update or revise this Privacy Policy from time to time for legal, operational, regulatory, or business reasons. All updates will be effective immediately upon posting on the NamahSutra website.
We encourage you to periodically review this page to stay informed of any changes. Your continued use of the website following any updates constitutes your acceptance of the revised Privacy Policy.
Current Version: This Privacy Policy was last updated in May 2026. For material changes, we will endeavour to notify registered users via email where reasonably practicable.
For any questions, concerns, complaints, or requests regarding this Privacy Policy or our data protection practices, please reach out to us through any of the following channels. We are committed to responding promptly and transparently.